marketingwithashishkaul

Its all about Marketing and Brands. Brands are seen through the lens of society here. This is about consumer behavior. It is also about deep consumer insight.

Saturday, July 4, 2009

Why brands have variants

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Haven't we heard this before: Why are there so many variants in a brand family? Is it logical? One way of understanding this is by liken...

"Traditional" and "Modern" brands

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In the corridors of advertising agencies, some phraseology is more common than others. Of course, this too has changed with times. But adver...

The Small Town Soul and timelessness of Brand ideas

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Often there is quite a song and dance about the impact of differentiated brand communication. Even though it is more than clear that a lot o...

REALITY, ASPIRATIONS and "SOCIETAL FASHION"

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This has to be the mother of paradoxical marketing oversimplifications. Sounds weird? That's because it is. But what exactly is this ove...

"Modern" and "Classic" brands

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A lingering question often is what is the difference between ‘modern’ brands and ‘classic’ brands. Well there are dimensions to these archet...

"Look and Feel"

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It's difficult to explain the feeling of going to a hill station in childhood. It was certainly more than just the weather. Just as, lat...

From "USP" to "Value Proposition"

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Sometimes people continue to ask a question that was once fashionable: "what is the u.s.p" of the brand / product?" But that...
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About Me

Ashish Kaul
I am an ordinary citizen, a 45 year old man in who lives in the India of 2011 and respects all nationalities and desires world peace. I rate "World Peace" over patriotism if a choice has to be made. The human being came first, the boundaries of nations were drawn later, by rulers. I love my country but also believe that people elsewhere are like me - they love their respective countries too and they crave for world peace. I believe no government that wages a war (for whatever reason) must be allowed to be in office. We must vote out governments that come in the way of world peace.
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